IIC Event: Augmented Reality Application to Conservation

03/18/2021 06:00 PM - 07:30 PM

Building Bridges between Technology, Business, and Conservation: How Augmented Reality is Advancing Conservation Solutions in Hawai’i

Addressing the world’s most pressing conservation challenges requires that we find integrative solutions that are transformative, scalable, and promote both conservation and human well-being. To keep up with the pace of biodiversity loss, we need to take an entrepreneurial approach to conservation that applies best practices from social enterprise and the technology sector to develop solutions that foster innovation, encourage collaboration, and result in systemic shifts in our relationship to the environment. 

Join us for a discussion with William & Mary alum Enrique Sánchez-Rivera MBA '07, the CEO of Augmented Island Studios, and Matthew Ramsey, Director of the Conservation International Hawai’i Program, to learn about how they are using Augmented Reality (AR) to revolutionize the conservation of Hawai’i’s marine ecosystem and the sociocultural benefits it provides local people. Together they developed AR experiences that promote the consumption of Ta’ape, an invasive fish species that is impacting Hawai’i’s native biodiversity and the economic sustainability of local fishers. Through the integration of entrepreneurial thinking and immersive technology, the team used AR to inspire conservation action that promotes sustainable fisheries, supports local livelihoods, provides food sources for local people, and conserves Hawai’i’s marine ecosystems.  

Learn more about how Augmented Island Studios and Conservation International Hawai’i are using AR to conserve marine ecosystems and promote sustainable fisheries in Hawai’i, here.   

This event is hosted by the Institute for Integrative Conservation and the Raymond A. Mason School of Business with support from the W&M Alumni Association. It is open to W&M students, faculty, staff, alumni and parents, as well as conservation partners, the Williamsburg community and members of the general public.


Questions? Contact Kathy Fruncillo at kfruncillo@wm.edu


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